Injecting the "Me" Item. Your readers don't care a person! As harsh as this may sound, the truth is. Don't bore your readers by talking over yourself every time. Your readers are just interested using what you can make for them. Focus on reader benefits in …

This is where you take a segmented part of your list and send them two versions from the same emails. This is a way to test the potency of of layout and imitation. Analyse and iterate the results. It is in order to act against your findings just after whic …