Peters writes about design, a logo, and a marketing brochure as if they were a conclusion in themselves. Just a guess, the name "The Brand Called You" may be at flaw. It sounds egocentric. as if it is, first and foremost, about you much more about your sel …

So food manufacturers entice you regarding your doing something healthy for the clothes conveyor system by using "organic sugar". That's they sell more food services justify significant price increases for some simply by printing a lot of "organic" through …